Adopt a Community Mindset
Use these 3 core principles to adopt an community mindset and to be successful in this new economy.
1 Organise trust to grow
It all starts with the understanding that in a business context you can only exist with the right balance with your surroundings. Communities, in the end, are about trust and about human connection. It is about choosing co-creation over isolation and community value instead of shareholder value.
This value is created through collaboration across the entire ecosystem, with customers, partners, suppliers and your own organization. To achieve this, organizations need to orchestrate trusted conversations and focus on a fair exchange of value to grow together.
2 Live the customer journey
Customers always choose the path of the highest value and least resistance. They are individuals with their own goals and context, and expect a seamless experience which deliver the quickest gains to them. A deep understanding of your customers and stakeholders is key to being a valuable contributor to the ecosystem.
Organizations need to deeply understand all stakeholder relationships and identify the customer drivers, gains and pains, revealing challenges and unlocking business opportunities.
3 Adapt, don't be rigid
To successfully get value out of a community, your organization, your product or service needs to be prepared to adapt to the ever-changing dynamics. It needs a clear strategy on how to build and monetize the community.
This requires a modular approach to your organization, technology and design which is tailored for adaption and ready to enable you to jump on the next business opportunity.
Adopting a community mindset and facilitate conversations is strategic: it’s about survival and growth.