Community teams are under growing pressure from AI, growth expectations, and the need to prove measurable value. Insights from Holly Rieke show that while communities deliver impact, much of it is hard to measure, especially with passive users and AI-driven traffic. To respond, her team is focusing on self-serve content, better user experience, and new metrics that connect engagement to business value, while learning to treat AI as both a challenge and an opportunity.

Recap of 3sides delivering a hands-on workshop at Gainsight Pulse Europe 2025 about community strategy: SMILE, A Practical Guide for Building a Successful Community

At our latest Community Leaders Forum, we welcomed Nikola Pejkova, Community Manager at Veeam Software, who shared an inside look at how Veeam has built and sustained one of the most respected community programs in the tech industry: the V-100.

A discussion on cognitive biases, human behaviour, and effective community management strategies. It emphasizes understanding biases, managing community dynamics, and fostering authentic, empathetic communication to engage users positively and handle challenges such as negativity and tough crowds.

The significance of research collaboration and the goals of the community for the European university alliance of the universities.

Community Leaders Forum June 2025 Debrief: Accessibility is not just a sound bite or a regulatory box to tick, it is about building online spaces where everyone can participate fully.

Community Leaders Forum May 2025 Debrief: D2L Brightspace community journey: value design and SPACES Model.

Community Leaders Forum Apr 2025 Debrief: Avital Knoller (Wiz) talked about her focus on her internal and external audience but also strategically focused her priority on getting an accepted business outcome.

Community Leaders Forum Mar 2025 Debrief: Developer programs are no longer just about support, they’re about impact. When you connect developer contributions to business outcomes, real change happens.

Community Leaders Forum Feb 2025 Debrief: Most people feel that running a community program is a novelty and a big organizational change. Yet when you start looking, you will find those unsung heroes who have been silently trailblazing for well over a decade. They took all the hurdles with great tenacity and delivered a successful community for their organization.

Community Leaders Forum Jan 2025 Debrief: You win a vendor award for best 2024 community and two days later you are shut down and laid off. What do you do? Read about how the community managers came together to support him.

And the award winner is......both 🏆 🏆 ! At a fabulous award gala in London, both Hg and Cancer Research UK (CRUK) Research UK were recognised for their innovations in the Supercharged Self Service category.

We see tectonic shifts in the way communities are run. The community ecosystem is a combination of activiteis on owned enterprise and social platforms.

The days where #members and #unique logins are meaningful metrics for community success are waning.

A community delivers marketing Demand (and even Lead-) generation gold dust that we all too often see go to waste because the game, the team and the tactics are not in place.

Whoever wrote the rule that intranets are for internal people? “Internal” only exists by the grace that there is something “external”. Internal alone has no existence.

The integration of ‘the pointy nose’ and ‘the long tail’ through community-driven KM represents a significant advancement in how we manage and disseminate information

The potential is there for customer service to shift from being a transactional department that deals with customers to being a customer engagement "bridge" that aims to build a customer base of loyal fans.

Summary of talk by Hans Scharler of Mathworks and discussion on the future of building a large developer community 

Summary of talk by Hans Scharler of Mathworks on lessons learned building a large developer community

Summary of talk by Justin Lee of INPO on managing a community of nuclear power operators

The question on every community manager’s mind is: What does it mean, what are the threats, and opportunities?

We are proud to announce that 3sides has been recognized with a Rising Star Award at Verint's EMEA Partners Summit in 2023.

Knowledge of your company is owned by your company. It is yours! Capture it and distribute it.

We are very proud to announce that we are an official parter of inSided (now Gainsight Digital Hub)

As an organisation, you need to define your ecosystem strategy - what will be your keystone position?

Which questions should be answered when devising a strategy when launching your community?

Online Trust can be increased by paying attention to the mix of Authenticity, Responsiveness, Ease of Use, Language, Culture and Accessibility.

We are pleased to announce that we are now a Verint Community Certified Alliance Partner.

Start with: Purpose. What is the community for? It is always to achieve a business result

Investment in customer success should lead to measurable success - your customer's success, not only yours

UX is not a job, it is a team effort. Everyone is a designer and makes design choices which impact the customer.

The new phrase soon will be "After Covid". Some things will change forever and one of them is the online conversation

If you get down to the essence of what a customer needs, it is basically two things: good software and good people

Building a community feels a lot like a soft reorganisation

Headless allows Marketing & Sales to create great branded experience independent from backend.

Attracting an audience and engaging with them is now part of your core company strategies.