Our Approach

Our approach is based on best practices which come with years of experience in the field

We always start by defining and aligning the community strategy: this is the foundation for success.

The activities to be prioritized depend on the primary purpose and role of the community. The approach and tactics be different to achieve case deflection, customer engagement or lead generation. And how does the community fit in the broader digital ecosystem?

3sides Community Build-Grow-Thrive Model - Build phase

3sides Community Build-Grow-Thrive Model - Thrive phase

3sides Community Build-Grow-Thrive Model - Grow phase

1 - Build

Set and align strategy and deploy community platform

2 - Grow

Track KPIs, measure and adapt to scale

3 - Thrive

Community members are highly engaged and ROI met

An online community is cyclical: you cycle through building a community, measuring and growing the community, and maintaining a thriving community.

When you reach this last phase, you start thinking about the Build phase again lest the community turns stale. What changes are needed to remain relevant for your audience? Which strategy is needed to reach the next business goal?

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We partner with you to build up the community capability in your organisation to create and run an online community.

Our projects are always done in close collaboration with key people in your team and we ensure a proper handover afterr successful delivery of the project.

Our clients also partner with us on a subscription or retained service basis. We augment your team with capabilities and roles to support you in your journey for a longer term.

Learn more about our services

Steps to build a thriving community

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Strategy & Plan
Define global community strategy and roadmap, KPIs and best next steps

Organisation
Create a community team to drive the program

Platform setup and optimization
Setup and optimize community platform according to best practices and aligned with roadmap

Core content and reporting
Ensure the right people provide the right content to achieve roadmap goals

Outreach
Create and execute communication plan to align and reach the target audience

Realise Growth
Measure KPIs, learn and adjust

Anchoring
Integrate the community in your business processes and broader digital ecosystem

Innovation and Evolution
Ensure your community is refreshed and renewed to remain attractive and relevant for your audience

The 8 steps to build a thriving community

Where are you in your community journey?

We love helping our clients build communities
that make a difference to them and their customers.

Let's chat about how we can help you get the most out of your community.