What is your strategy in the Ecosystem Economy?
An ecosystem is an economic community where organizations and individuals interact for greater value. Like a biological ecosystem, a business ecosystem is not linear. It is a very dynamic system in which participants are constantly in movement, where boundaries shift continually to achieve sustainable value and growth.
This triggers interesting strategic considerations. What is my ecosystem? Should I build an ecosystem, or participate in one? How do I monetize my ecosystem? Do my partners, stakeholders want to contribute to my goals? Do I understand my customer or buyer journey across the ecosystem? Is my organization or culture dynamic enough? How does my product strategy enable my ecosystem strategy? What should I do, and what should I leave to others? Do I need to build a platform? How open should I be as an organisation?
The dynamic nature of the ecosystem means that these questions have to be answered over and over again, in increasingly faster cycles. The way to deal with this, is to fundamentally shift the way organizations approach the world. It is by adopting an ecosystem mindset.