Collaboration in community starts with communication - via push notifications, not email.
‍Your community’s success depends on one thing above all else: engagement. And engagement begins with timely, effortless communication, something email and mobile browsers can no longer deliver on their own. A dedicated mobile app gives your community the power to become part of your members’ daily habits. Here’s why that matters.
‍Community managers care about user activity, member satisfaction, customer or partner retention, knowledge sharing, networking, or real-time interaction. A dedicated mobile app boosts all of that. It’s one of the most important investments you can make for the future of your community.

Why a branded mobile app matters for Online Communities

Your Community is a robust platform, but it needs a dedicated mobile front door. The 3sides mobile app, built specifically for Verint, Gainsight and Vanilla/Higher Logic, unlocks the full potential of your platform by adding native push notifications for all Verint notification types; mobile-first access to forums, blogs, groups, and profiles; a fast and modern custom branded UX; a consistent user journey across web and mobile with an ever more simplified UX for the mobile app.

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This is how your community becomes a daily habit for your users:

Push notifications
Your app supports many of your Community platform’s notification types as native push alerts, the single strongest driver of engagement.

Mobile-first access
“Anytime, anywhere” access increases adoption and activity. Join discussions on the go.

Higher engagement and retention
Your app aligns with research confirming app + push = significantly higher retention. One tap access to groups, blogs, and forums. Post, comment, and reply instantly. What happens is habit forming communication. And your members return frequently.

Better UX for events & networking
Easy access to profiles, threads, and groups supports real-time interactions, which is important at the conferences & event activations you do. Connect instantly during live events.

Brand ownership
Research shows organisations want control over UX, data, and look-and-feel. One of the reasons branded communities grew in popularity. It also communicates professionalism and commitment to your members and gives them a space that belongs to them.

Push notifications drive real engagement

Your members no longer live in their email inbox. They live on their phones, and more importantly, inside mobile apps.

Mobile apps are where your audience spends nearly all their mobile time: 90% vs. 10% in browsers. Communities relying on browser access alone simply cannot compete for attention. And we all know that we are competing for attention with so many other (often addictive) apps. Research shows that members engage 60% more frequently with apps that send push notifications. Push notifications outperform email for keeping people active, informed, and participating. Personalised, well‑timed notifications increase reaction rates by up to 400%(!)

A branded community app means higher activity and retention. Because app users are more active, more responsive, more loyal and more likely to return. The result: Members returning daily, not weekly or monthly or … never!

Instant access = Higher participation

A community app lowers every barrier between “I should check-in” and “I’m here, participating.” A native app makes your community present where your users already are: on their mobile device!

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The lack of a mobile community app

If your goal is a thriving, self-sustaining community, an app is no longer a nice-to-have. It’s a necessity. Research overwhelmingly shows that apps outperform browser in time spent and conversions. This is mainly because push notifications significantly boost engagement, habit formation, and retention. Email is no longer sufficient as a behavioural trigger. Your members need personalised, well-timed notifications to drive the highest activity.

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